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Analyst, Growth Analytics

Omnicom Media

The Analyst, Growth Analytics works within the Business Analytics team, collaborating with internal teams, external partners, and data providers to optimize media investments and shape strategy across digital and traditional channels. The role involves media analytics, web analytics, data extraction and transformation, and developing reports using tools like Excel, Tableau, and Looker.

Location
Massachusetts, Boston
Arrangement
Onsite
Level
Entry-level
Employment
Full time
Posted
2026-05-28
Date added
2026-08-26
Last checked
2026-10-17

Position Overview

Join our Business Analytics team, where data meets creativity to drive smarter media decisions. As the Analyst, you’ll collaborate with internal teams, external partners, and data providers to transform insights into action — actively contributing to optimizing media investments and shaping strategy across digital and traditional channels. In this role, you’ll dive deep into the evolving world of digital and media ecosystems, gaining experience with broad range of analytics:

  • Data tracking challenges with cookies and SDKs
  • Website tagging and measurement strategies
  • The impact of walled gardens on analytics
  • TV and out-of-home (OOH) attribution models

You’ll gain hands-on experience with cutting-edge analytics tools and methodologies, helping to build a foundation in media measurement, attribution, and optimization. This opportunity is designed to launch your career in media analytics, connecting you with a brand that’s woven into America’s DNA. Why This Role Stands Out This hybrid position blends media analytics with web analytics, offering exposure to multiple specialties across the analytics landscape. You’ll have access to mentorship, professional development, and real-world projects that accelerate your growth. If you’re curious, analytical, and eager to learn, this role opens doors to a dynamic career in data-driven marketing.

Responsibilities

  • Develop an understanding of client’s industry, business objectives and strategy, media plans, and consumer journey to provide context for analysis and reporting needs
  • Data Extraction, Transformation & Loading (ETL), Quality & Hygiene
  • Coordinate with technical teams to ensure accurate and comprehensive web analytics implementation and tracking across web properties.
  • Provide insight into site visitor behaviour and engagement to identify optimization opportunities across websites to help inform site design changes.
  • Apply independent critical thinking to analyse vast data sets to uncover media insights (what’s working, what’s not working) to drive strategic decisions.
  • Participate in brainstorming sessions with communication planners, creative assets, media planners, buyers, clients and other partner agencies
  • Contribute to the department’s overall capabilities and understanding of media and communications channels
  • Work with Director and senior analysts to develop report content (Word, Excel, Tableau, Looker, PowerPoint) in support of ongoing deliverables, as well as ad hoc reporting

Required Skills and Experience

  • Must possess strong interpersonal, written, and verbal communication skills
  • Highly motivated and collaborative team player with strong interpersonal skills
  • Expertise in Microsoft Excel, PowerPointand Word
  • Experience working with large datasets to uncover insights that are essential to business optimizations is a plus

Desired Skills and Experience

  • 1+ years of experience in a professional services or corporate environment
  • Experience using data visualization tools, such as: Excel 365, Tableau or Snowflake preferred
  • Experience with ad-serving platforms such as Google Campaign Manager is a plus
  • Experience with web analytics tools such as Google Analytics and/or Adobe Analytics, and/or tag management tools such as DTM/Launch, GTM and Tealium also a plus

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. Employment Transparency

About Omnicom Media

KINESSO is a technology-driven performance marketing agency that provides actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.

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