The role plans, builds, launches, and optimizes paid media campaigns across social, video, and programmatic channels for clients in healthcare, lifestyle, and corporate brand categories, including campaign setup, QA, performance monitoring, reporting, and operational tasks. M Booth is an agency that produces campaigns and content for clients, with a growing Paid Media team working across PR, creative, influencer, and analytics functions.

Location: New York, New York
Arrangement: Onsite
Level: Contract
Employment: Contract
Salary: $40/hour
Posted: 2026-05-11
Date added: 2026-08-26
Last checked: 2026-10-17

Who We Are

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. Our growing Paid Media team has an immediate opening for a Paid Media Strategist (Freelance) to support several major clients across healthcare, lifestyle, and corporate brand categories. This is an excellent opportunity for a hands-on paid media professional who loves combining smart strategy with day-to-day execution and wants to work with a supportive, collaborative, highly integrated team.

What You’ll Do

As a Paid Media Strategist, you’ll help drive planning, execution, and optimization across paid social, video, and programmatic. You will manage campaign builds, monitor performance, and translate insights into recommendations clients can easily understand. You’ll also work closely with platform partners, contribute to strategic thinking, and support cross-functional collaboration with PR, creative, influencer, and analytics teams.

Key responsibilities include

Plan, build, and launch campaigns across Meta, LinkedIn, YouTube, TikTok, and more
Own all setup and QA including targeting, UTMs, pixels, creative delivery, and pacing checks
Assist in influencer boosting and whitelisting setups, ensuring proper permissions and paid amplification workflows
Monitor and optimize campaigns to achieve KPIs while surfacing clear insights
Build platform audiences based on research, analytics inputs, and category trends
Support the creation of performance reports and dashboards, simplifying complex data
Pull and analyze metrics to identify trends and recommend improvements
Contribute towards POVs, research inputs, and planning rationale for internal and client use
Manage operational needs including billing accuracy, IOs, reconciliation, and timeline keeping
Capture and distribute meeting notes, next steps, and action items to keep work flowing smoothly
Maintain strong relationships with platform reps and media partners to stay ahead of new tools and betas

What You’ll Bring

Bachelor’s degree or equivalent experience
3 to 5 years of hands-on paid media experience, ideally in an agency environment
Expert fluency in Meta Ads Manager including builds, QA, and optimization
Familiarity with dashboarding tools such as Tableau or Power BI
Strong organizational skills with experience handling billing, pacing, and campaign operations
Strong client communication skills and comfort presenting in meetings
Ability to manage multiple deadlines across accounts and teams
Collaborative mindset and ability to work in a cross-functional environment.
Positive, flexible attitude and curiosity about where digital platforms are heading

Nice to Have

Experience with YouTube, TikTok, and LinkedIn
Influencer whitelisting or paid amplification experience

About M Booth

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today's world BOLD moves everything we do.

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