Senior Marketing Manager (B2B)

Localize and execute the ABM strategy

Translate our global 1:1 and 1:few ABM frameworks into programs tailored to the diverse Chinese enterprise landscape.

Build the ABM infrastructure

Identify and manage local B2B agencies and curate a MarTech stack that functions effectively within the constraints of the Chinese digital ecosystem.

Lead a regional team

Manage, mentor, and empower a lean team of 2–3 regional marketers, transforming them into a high-performance unit focused on account penetration and sales alignment.

Own revenue impact

Define and track marketing-influenced revenue and MROI, providing the global team with deep-dive insights into what makes the Chinese B2B buyer tick.

Pilot and scale

Design and run local campaign pilots, documenting successful approaches so they can be scaled across other global markets.

Act as a strategic liaison

Serve as the face of marketing to our local sales leadership and as the voice of Greater China to our Global B2B Lead, representing JetBrains as a senior spokesperson at industry events and executive briefings.

B2B expertise

You have at least eight years of marketing experience, with an emphasis on enterprise B2B.

Proven ABM track record

You can demonstrate previous success running 1:1 and 1:few programs that expanded contract values or resulted in high-value renewals.

Fluency in the Chinese tech market

You understand the local developer ecosystem, the role of WeChat in B2B, and how to navigate the specific procurement and decision-making cycles of Chinese enterprises.

A data-driven mindset

You are comfortable and have solid experience working with CRM and attribution tools.

Leadership and presence

You can command a room – whether it’s a strategy session with the Global Lead or a keynote at a developer conference.

Languages

You possess native Mandarin and professional business English language skills.

Global impact

Your successful pilots in China will influence how we do marketing in Berlin, San Francisco, and beyond.

Culture

JetBrains fosters a flexible, collaborative environment where results matter more than hierarchy. Ready to redefine B2B marketing for the world’s best developers? Let’s talk!