Senior Brand Copywriter

Hometap

The Senior Brand Copywriter develops strategic brand copy across web, advertising, email, video, social, product, and internal channels, owning copy from concept through final production and collaborating with creative, marketing, legal, product, and underwriting teams. Hometap is a fintech company whose home equity investment product gives homeowners access to their home equity without taking on debt.

Location: United States
Arrangement: Hybrid
Level: Senior
Employment: Full time
Salary: $110K - $120K
Date added: 2026-10-19
Last checked: 2026-10-19

Overview

Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt. We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more! In case you need any more convincing, we also provide competitive compensation, healthcare coverage, generous PTO, a meaningful equity package, and a strong culture with plenty of opportunities for team-building and camaraderie. Interested in joining us on our mission to make homeownership less stressful and more accessible? We’d love to talk.

Who you are

As our Senior Brand Copywriter, you will act as a creative and brand stakeholder across the organization and use language to communicate our brand story and drive new business. You’ll work closely with our Marketing, People Ops, and Legal teams to gather relevant information, and business requirements, collaborate and strengthen our brand voice, and bring creative solutions to market across paid, owned, and internal channels through content (blogs, emails, social media posts, video. etc.) and ads (social media ads, SEM, audio, video, etc).

What you'll do

Creating compelling, strategic copy, with the goal of reaching and engaging homeowners, creating awareness, educating stakeholders, and generating leads
The development of a broad range of materials driven by your superior writing ability across multiple platforms, use cases and personas
Understanding and adhering to established brand guidelines and copy style guidelines; helping build and shape future iterations
Collaborating with other creative team members to concept ideas and deliver solutions that work holistically to tell a story
Creatively bringing to life various initiatives, while ensuring that all materials we produce are consistent with our brand
Exploring several viable options and walking creative leaders and stakeholders through thinking to support creative decision-making
Owning the copy (and flexing as needed) throughout the entire creative process, through design to final product
Collaboration and information gathering across a broad range of stakeholders including marketing, design, product, legal, and underwriting
Researching and becoming an expert in the consumer finance industry, specifically within the home equity lending and investment space
Working cross-functionally to plan, execute and track brand marketing initiatives and campaigns
Working in alignment with creative direction provided by the Associate Creative Director, Creative Director, or Head of Brand Marketing

What you bring

7-10 years experience, specifically with B2C copywriting environments, either agency or in-house
Experience collaborating closely with art direction/design counterparts
Experience writing copy across web, ads, product, email, video and more
Experience utilizing AI across the creative process and applying human judgment to AI-generated outputs
Ability to use language effectively to drive business results
Strong presentation skills
Strong understanding of how to work from a strategic brief
Autonomous, ability to produce results with limited oversight
Willingness to internalize and incorporate feedback from creative leadership and the broader marketing team
Technical background not required, but ability to write technically
A strong portfolio to support your work - required to be considered for this position
Bonus Points: Experience working for a startup and/or consumer finance company

The salary range for this role is $110,000 - $120,000, depending on your experience, skills, location, and other factors. You’ll also receive meaningful equity, so you can share in our growth and success. We offer generous medical, dental, and vision coverage, a work-from-home stipend, parental leave, and plenty of paid time off to recharge. Hometap is on a mission to make homeownership less stressful and more accessible. Our home equity investment product provides homeowners with a fast, simple, and straightforward way to access the equity in their home without taking out a loan or having to sell. By investing alongside homeowners, Hometap offers debt-free cash in exchange for a share of their home’s future value — all without any monthly payments over the life of the investment. Through a combination of financial innovation and best-in-class customer service, Hometap enables people to get more from homeownership so they can get more from life. Hometap believes that our differences are what bring us together, and one of our biggest priorities is creating a diverse workplace that welcomes and values each team member’s unique perspective, background, and ideas. All roles here are filled based solely on candidates’ qualifications and our business needs.

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