Growth Marketing Specialist

Overview

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a Growth Marketing Specialist, you’ll develop and execute high-impact marketing campaigns that drive customer engagement and business growth across DraftKings Sportsbook and Predictions. You’ll help bring key sporting moments to life through integrated, full-funnel campaigns that connect customers with our offerings across the DraftKings platform. Working closely with cross-functional teams, you’ll turn business objectives and customer insights into coordinated marketing initiatives that deliver measurable results. Your work will help strengthen our growth marketing efforts and identify new opportunities to engage customers. What you’ll do as a Growth Marketing Specialist

• Develop and execute integrated, full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions, collaborating with Growth, Product, Content, Media, Brand, Partnerships, and Creative Teams.
• Partner with cross-functional teams to align marketing initiatives with business objectives, ensuring consistent messaging and a cohesive customer experience across channels.
• Analyze customer insights, campaign performance, and internal metrics to inform marketing strategies, identify growth opportunities, and improve campaign effectiveness.
• Develop marketing and creative briefs that guide campaign messaging, creative direction, and execution across internal teams and external agencies.
• Support the development of campaign objectives, key performance indicators, and measurement frameworks to track results and recommend optimizations.
• Coordinate cross-functional campaign kickoffs and ongoing communications to align stakeholders on objectives, timelines, milestones, and activation plans.
• Identify opportunities to improve marketing workflows, increase campaign efficiency, and support the continued evolution of the Sports Marketing Team.