The role is the first marketing hire, covering brand voice and visual identity, B2B lead generation, account-based campaigns, channel testing, content and vendor direction, and event coordination. It is at a healthcare technology company and is recruited by Raydar on behalf of that client.

Location: New York, New York City
Arrangement: Onsite
Level: Mid-level
Employment: Full time
Salary: $150K - $200K
Date added: 2026-10-19
Last checked: 2026-10-19

About the company

Our client is a healthcare technology company.

The role

Raydar is recruiting for this role on behalf of our client. Act as the first marketing hire, taking charge of marketing planning and delivery in a fast-moving startup. Partner closely with company leadership to define how the business presents itself externally, create inbound demand and decide which channels reach business buyers. Expect to cover a broad mix of marketing disciplines.

What you'll do

Establish the company's external voice and visual identity from the ground up, partnering closely with the founders.
Plan and execute a lead generation approach, testing and choosing among channels such as account-based marketing, product marketing and paid media.
Run targeted account-based campaigns in coordination with the existing business development team.
Direct content production and manage outside creative vendors to deliver marketing assets, social posts and sales collateral.
Coordinate logistics for a busy events and conference calendar and seek out new event opportunities.

What we're looking for

3 to 5 years of B2B marketing experience, with a strategic outlook and good judgment about priorities.
Experience at early-stage startups handling several B2B marketing functions at once.
Ability to run channel experiments and prioritize based on results.
Comfort working independently, without close supervision or a ready-made playbook.
A brand-first approach and skill in turning product value into clear, persuasive messaging.
Ability to work on-site five days a week.

Bonus points

Background in sales or account-based marketing.
Experience in the healthcare industry.

Compensation and benefits

Base salary: USD 150,000 to 200,000 per year
Equity
Medical, dental and vision coverage
Commuter benefits
Flexible time off

Location and work model

New York City, NY, United States
On-site, 5 days per week in office
Full-time

About Raydar