Sr. Content Specialist (Contract)

Overview

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.

The Role You'll Play

Every day, business owners turn to Google and AI tools for guidance on running their businesses and choosing software. You’ll help make Mindbody a trusted source of answers by growing our Business Education library with clear, useful content that supports the businesses helping people move, feel, and live better.

• Write 2-3 new articles each week, using topics informed by AI search data to answer business owners’ questions
• Refresh 6-8 existing articles each month to keep information current, clear, and easy for readers and AI tools to reference
• Interview Mindbody experts and customers to bring firsthand insights, practical examples, and credible quotes into your work
• Publish content in Drupal, with training and support from our Sr. Content Specialist
• Track which pages AI tools cite and use those insights to inform future topics and content improvements

The Experience You’ll Bring

• Bring 3+ years of experience writing educational or B2B content, ideally for small businesses
• Write clear, approachable content that gets to the answer quickly
• Apply SEO best practices and bring curiosity about how AI search tools select and cite sources
• Work comfortably in a CMS and use Google Search Console, with Drupal experience a plus
• Bring experience with AI search tools such as Peec, or knowledge of fitness, wellness, or beauty, as a bonus

Have we piqued your curiosity? Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.