Product Marketing Manager
Raydar
Own go-to-market marketing for a consumer software product as the first marketing hire, leading product launches, positioning, creative production, paid acquisition, organic growth, community engagement, user research, and channel experimentation. Raydar is recruiting on behalf of a fast-growing software company client.
- Location
- California, San Francisco
- Arrangement
- Onsite
- Employment
- Full time
- Salary
- $180K - $315K
- Date added
- 2026-10-16
- Last checked
- 2026-10-17
About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Serve as the first marketing hire and own the go-to-market function for a consumer software product. The work spans launches, creative production, paid acquisition and organic channels, with close collaboration alongside company leadership and regular conversations with users.
What you'll do
- Plan and run product launches, converting new releases into compelling narratives and the assets that support them.
- Create and test a steady flow of creative, including video, written pieces and visual ads, and learn what captures attention.
- Run paid acquisition experiments across several advertising platforms, review performance data, cut weak efforts and increase spend on strong ones.
- Build self-sustaining growth channels that do not rely on advertising budget, such as search, referral and partner initiatives, and community-led efforts.
- Talk with users through community channels and interviews to inform messaging.
- Partner with company leadership on positioning and go-to-market direction.
What we're looking for
- Hands-on use of AI tools and the ability to explain complex AI products in plain, engaging language.
- Consumer product marketing background, having led a launch or grown an acquisition channel, for example from zero to one or by lowering cost per acquisition.
- Track record of launch campaigns that gained traction on major social networks.
- Practical content production and video editing skills, including short product videos.
- Ability to work on-site 5 days a week in San Francisco, CA.
Bonus points
- Broader creative skills such as writing copy, directing video, building web pages and analyzing conversion funnels.
- Earlier experience in an early-stage company in a marketing, growth or content position.
Compensation and benefits
- Base salary: USD 180,000 to 315,000 per year
- Equity
- Relocation support
Location and work model
- San Francisco, CA, United States
- On-site, 5 days per week in office
- Full-time
About Raydar
Our client is a fast-growing software company.
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