Senior Analyst, Marketing

Overview

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Analyst, Marketing Who is Mastercard? We are the global technology company behind the world's fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless®. We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

• Integrated Campaigns & Thought Leadership: Collaborate with product, sales, regional marketing, and research teams to identify market insights and thought leadership opportunities, translating them into compelling content and integrated B2B marketing campaigns that engage target audiences across digital, social, web, and sales enablement channels.
• Content Development & Asset Creation: Develop marketing assets that support Digital Payments (including Click to Pay, Tokenization, and Passkeys). Create customer videos, playbooks, research, B2B and B2C toolkits to drive market education and adoption.
• Cross-Functional Collaboration: Work closely with stakeholders across product, marketing operations, media, digital, communications, legal, and agency partners to ensure seamless execution of marketing initiatives and compliance with brand and business requirements.
• Performance Measurement & Optimization: Monitor, analyze, and report on campaign performance, leveraging data, insights, and AI-enabled tools to optimize marketing effectiveness and inform future strategies.

All About You - Key Qualifications & Skills• Experience in B2B marketing, with a focus on campaign management or content strategy.

• Excellent writing and storytelling skills, with the ability to simplify complex technical concepts into compelling content and customer value propositions for business audiences.
• Strong project management skills and the ability to manage multiple priorities.
• Experience working effectively in highly cross-functional, global organizations.
• Familiarity using AI-enabled tools to improve content creation, research, campaign execution, and marketing efficiency.

Beneficial • Background in payment technologies and products, experience in a B2B sales organization, and familiarity with marketing, analytics, and social media platforms that support digital engagement and demand generation.

Purchase, New York: $106,000 - $175,000 USD