Influencer Marketing Manager

Overview

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

ABOUT THIS ROLE

fal is building a community of creators, filmmakers, designers, and creative technologists at the frontier of generative media. We’re looking for someone to build and own our influencer and UGC program.

You’ll manage the program end to end: identifying creators, building relationships, developing briefs and concepts, negotiating partnerships, and turning great creator work into a repeatable growth channel.

We care deeply about quality over quantity. We’re not trying to build the largest influencer program or flood feeds with sponsored content. We want a curated network of creators whose work is genuinely great, who understand what fal is building, and who are excited to build with us. You should have exceptional taste, a high creative bar, and strong instincts for who and what feels right for fal.

This role sits on the Marketing team and works closely with our external partners.