Field Marketing Co-op

Your ImpactIndustry Event Research and Analysis

• Research and evaluate relevant retail technology, eCommerce, marketplace and industry events for Mirakl’s potential participation.
• Compile event information, including cost, location, audience profile, sponsorship opportunities, expected attendance, competitors and alignment with Mirakl’s target markets.
• Organize research and develop clear recommendations to help the Field Marketing team make informed decisions about event investments.
• Match event attendee lists against Mirakl’s target account and prospect data to assess audience relevance and potential business impact.
• Use approved AI tools to accelerate research, summarize event information, identify trends and organize findings for internal review.

Event Management and Support

• Assist with the planning and execution of Mirakl’s flagship trade shows and events, including NRF, Shoptalk, Mirakl Summit and other strategic programs.
• Support event logistics, timelines, task tracking, vendor coordination, materials shipment, onsite preparation and follow-up activities.
• Match event attendee and registration lists against Salesforce data to identify customers, prospects, target accounts and priority contacts.
• Help create and coordinate event marketing materials, including social media posts, landing pages, invitations, emails, presentations, signage and sales recruitment materials.
• Design or update event assets using Canva and other approved marketing tools.
• Maintain event recruitment lists, registration tracking, invitation lists and other campaign records.
• Collaborate with cross-functional teams to support event objectives and contribute to a positive attendee experience.
• Use approved AI tools to draft initial content, adapt messaging, create event checklists, summarize planning meetings and streamline repetitive coordination tasks, with appropriate human review.

Account-Based Marketing Support

• Support the operational setup of direct mail and gifting campaigns using Sendoso.
• Assist with audience segmentation, contact list preparation, personalization, fulfillment tracking and campaign coordination.
• Help align direct mail campaigns with broader event, account-based marketing and sales engagement strategies.

Post-Event and Campaign Analysis

• Support post-event and campaign reporting to measure program performance, business impact and return on investment.
• Track key metrics such as registrations, attendance, meetings, engagement, target account participation, influenced pipeline and follow-up activity.
• Build post-program summaries for Field Marketing initiatives to understand both immediate results and longer-term impact on customer and prospect engagement.
• Identify trends, successes and areas for improvement to inform future event and campaign planning.
• Use AI and analytical tools to organize data, surface performance trends, summarize results and develop initial insights for the team to validate.