Business Law - Senior Specialist, Membership and Marketing

Overview

The American Bar Association (ABA) was founded on a commitment to advance the rule of law in the United States and beyond by providing practical resources for legal professionals, conducting law school accreditation, developing model ethics codes and more. Today, the ABA remains a member-based organization that works to ensure access to justice for all, a fair legal process, and respect for the rule of law at home and across the globe. The ABA is committed to service and refining the standards that guide the legal profession. ABA staff are provided multiple types of continuing education and career development opportunities. Your work will help eliminate bias, enhance diversity, and advance the rule of law throughout the US and around the world. The ABA recognizes the value staff contribute to our success through a generous benefits package that protects their health and their financial security. The ABA’s wide array of benefit offerings include 401(k), medical, dental, vision, flexible spending accounts, health spending accounts, supplemental life and disability insurance, prepaid legal programs, and a complimentary membership to the American Bar Association, which offers additional benefits. Flexible/hybrid work arrangements may be available for residents of CA, DC, IL, IN, MD, MI, MN, TX, VA, and WI. Residency requirements may apply. ABA employees are eligible to apply for the Public Service Loan Forgiveness Program (PSLF).

Job Summary/General Purpose of Job

• Develop, implement and manage membership strategic direction and marketing plan for all entity offerings. This includes, but is not limited to supervision and coordination of all activities to market entity programs, plans and services, e.g. membership development, programs, products, identifying suitable target audiences and establishing effective marketing efforts; and oversight, development and integration of the entity’s website as a membership and marketing strategy.

Essential Job Functions and Responsibilities (listed in order of importance and/or time spent)

• Develop and manage strategic membership development and marketing plans, including all tactics, such as recruiting and retention campaigns and materials by direct and e-mail, cost-benefit analysis, customer service and benefits, member group segmentation, and tracking.
• Integrate all entity membership and marketing efforts for adherence to entity strategic and long-range plan.
• Market membership, products, events, sponsorships and other services. Responsible for specific membership development and marketing budgets and for producing dues revenue.
• Serve as member liaison, which may include staffing member committees.
• Perform research, data analysis and regular reporting to aid in strategic decision making.
• Mentor and coach entity membership & marketing staff.
• Other duties as assigned