Manager, Brand Marketing

Job description

At Vionic, we're more than just a footwear brand; we're a human performance collective dedicated to harnessing science, ingenuity and input from medical professionals, athletes, and our loyal raving fans. Our exclusive VIO MOTION™ Technology, a fusion of dynamic movement and grounded stability, is the key to achieving whole-body balance. We believe balance is a force within each of us, shaping our physical, emotional, and mental well-being. Join us in moving purposefully with every step, where balance begins within, sets you in motion, and starts with Vionic. Join our dynamic and thriving footwear company as a Manager, Brand Marketing in Novato, CA where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning. What will you be doing?

• Lead Seasonal Marketing Campaigns: Develop promotional marketing plans in partnership with Merchandising, Analytics, and Finance teams
• Drive Omni-Channel Marketing Strategies: Ensure all marketing tactics align with overall brand strategy and customer experience goals
• Lead Cross-Functional Collaboration: Provide leadership to cross-functional project teams responsible for executing key marketing initiatives
• Manage Promotions & Brand Initiatives: Spearhead programs focused on enhancing customer experience, brand perception, and customer loyalty
• Manage Vendor Partnerships & Co-Op Programs: Manage vendor relationships, co-op budgets, creative approvals, proofs, and recap reporting
• Develop & Lead Talent : Provide ongoing coaching, mentorship, and performance feedback to direct reports

Perks you will enjoy!

• Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands
• Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday
• Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates

Qualifications that make you the perfect fit!

• Bachelor’s degree in Marketing, Business, or related field strongly preferred
• 5+ years of experience in Marketing, Account Management, or related roles
• Retail marketing experience preferred
• Strong leadership, communication, and project management skills
• Ability to thrive in a fast-paced, detail-oriented environment
• Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook

Vionic is part of Caleres Inc., a diverse portfolio of 15 global footwear brands including Sam Edelman,Famous Footwear,Naturalizer,Allen Edmonds and more. The Caleres' legacy includes more than 140-years of craftsmanship, a passion for fit and business savvy, with a mission to continue to inspire people to feel great…feet first. Please note that the pay range provided is a good faith estimate for the position. The final compensation offer will be determined after reviewing relevant factors, which include a candidate’s qualifications and experience.