eCommerce Account Manager, GWT.com & Social Commerce
Greenworks
The role involves owning the execution of customer lifecycle campaigns, mobile app activities, and social commerce channels for GWT.com. Greenworks is a global manufacturer of residential and commercial outdoor power equipment, power tools, and lifestyle products.
- Location
- North Carolina, Mooresville
- Arrangement
- Onsite
- Level
- Mid-level
- Employment
- Full time
- Posted
- 2026-10-12
- Date added
- 2026-10-13
- Last checked
- 2026-10-17
Overview
Job Title: eCommerce Account Manager, gwt.com & social commerce Title of Supervisor: Vice President, Ecommerce Sales Job Location: Mooresville, NC Company Website: www.greenworkstools.com
Company Summary
As a rapidly growing global manufacturer of residential and commercial products, Greenworks is leading the charge toward a more powerful and sustainable future. With over 20 years of research and development, including over 1000 patents in outdoor power equipment, power tools, and lifestyle products, we’re pushing the limits of what battery technology can do to improve the quality of work and life.
Position Summary
Own the day-to-day execution of customer lifecycle programs, the Greenworks mobile app, and emerging social-commerce channels. This role turns GWT.com commercial plans into accurate, on-time campaigns and uses performance data to improve acquisition, conversion, and retention. It restores dedicated ownership of lifecycle and app execution while adding social-commerce execution.
Responsibilities
- Own the lifecycle campaign calendar and execute email, SMS, and app push campaigns, including audience selection, creative coordination, setup, QA, launch, and post-campaign review.
- Manage day-to-day Appmaker activity and partner with internal and external teams to resolve app, customer-journey, and campaign issues.
- Coordinate GWT.com promotional execution across Shopify, including landing pages, featured products, offers, and launch checks, in partnership with site and category owners.
- Drive operational setup and ongoing execution of social commerce, initially including TikTok Shop: listings, launch readiness, promotions, creator or affiliate coordination, customer-service handoffs, and issue resolution.
- Analyze CRM, app, site, and social-commerce performance; recommend tests and actions rather than simply circulating reports.
- Document repeatable processes and work with technology, creative, customer service, and agency partners to reduce manual work and improve execution.
QUALIFICATIONS
- 3+ years in DTC eCommerce, lifecycle marketing, digital account management, or social commerce; equivalent experience considered.
- Hands-on experience with email or SMS platforms and an eCommerce platform. Shopify, Klaviyo, Attentive, and Appmaker experience preferred.
- Ability to manage campaign details, interpret conversion and retention metrics, and coordinate multiple launches accurately.
- TikTok Shop, creator commerce, or affiliate execution experience preferred.
SUCCESS MEASURES
Reliable campaign launches; stronger CRM and app performance; operationally sound social-commerce launches; clear reporting and fewer unresolved execution issues.
About Greenworks
A rapidly growing global manufacturer of residential and commercial products, including outdoor power equipment, power tools, and lifestyle products.
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