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Associate Manager, Social Media & Audience Growth

Simon & Schuster, LLC

The role involves managing corporate social media programming, creating content, and fostering reader communities across multiple platforms. Simon & Schuster is a global leader in general interest publishing dedicated to providing fiction and nonfiction in printed, digital, and audio formats.

Location
New York, New York
Arrangement
Onsite
Level
Mid-level
Employment
Full time
Date added
2026-10-13
Last checked
2026-10-16

Overview

Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com. Simon & Schuster’s Corporate Marketing division is seeking an Associate Manager, Social Media & Audience Growth to help bring our books, authors, and stories to readers through engaging social content, community building, and audience development. Reporting to the Senior Manager, Social Media & Audience Growth, this role is an integral member of Simon & Schuster's Social Media & Audience Growth team, supporting the day-to-day management of our corporate social channels while helping create compelling content, foster reader communities, and identify new opportunities for book discovery. This is an ideal opportunity for a creative, curious marketer who loves social media, internet culture, and books—and is excited to grow into a strategic social media leader.

Platform Management & Daily Programming

You'll manage the day-to-day strategy and execution for several of Simon & Schuster's corporate social platforms, including LinkedIn, X, Pinterest, BlueSky, and Instagram Broadcast Channels and Facebook Groups, while supporting broader publishing efforts across the team. This includes:

  • Planning, writing, publishing, and optimizing daily social content.
  • Maintaining editorial calendars through Airtable and Sprout Social.
  • Monitoring platform performance and identifying opportunities to improve engagement.
  • Staying current on platform features, trends, and best practices.

You'll help cultivate an engaged, welcoming, and thoughtful online community by

  • Monitoring and responding to comments, direct messages, and audience questions across Simon & Schuster's corporate social channels.
  • Identifying opportunities to deepen reader engagement and encourage conversation.
  • Escalating customer service or sensitive issues to the appropriate internal teams when necessary.
  • Sharing audience feedback and recurring themes with the broader Social Media & Audience Growth team.

Champion Books Across Simon & Schuster

You'll work closely with the Senior Manager and Manager to help readers discover books across Simon & Schuster's publishing program. You'll help:

  • Identify opportunities to amplify frontlist and backlist titles.
  • Support corporate campaigns that extend imprint and author marketing initiatives.
  • Gather and organize marketing assets from imprints and authors.
  • Contribute creative ideas that connect books to cultural moments and reader interests.

Create Engaging Social Content

You'll play an active role in creating and producing content across our corporate channels.

Responsibilities include

  • Creating graphics, photography, short-form video, and written social content.
  • Assisting with content capture at author events, consumer festivals, book launches, and other company initiatives.
  • Supporting content production alongside the Video Production and Design teams.
  • Experimenting with new formats, trends, and storytelling techniques.

You'll help the team grow Simon & Schuster's online community by

  • Monitoring audience behavior and engagement trends.
  • Supporting editorial programming that encourages conversation and book discovery.
  • Assisting with performance reporting and audience insights.
  • Helping identify opportunities to participate in relevant cultural conversations.

Support Partnerships & Internal Education

You'll help strengthen both our internal marketing community and external relationships. Responsibilities include:

  • Maintaining the Corporate Social Wiki and platform best practice guides.
  • Developing educational resources for authors, imprints, and internal stakeholders.
  • Assisting the Senior Manager, Multicultural Marketing with influencer, partnership, and book club outreach.
  • Supporting the Social Media All Hands meeting through research, documentation, and presentation materials.

Social media never stands still—and neither do we. You'll

  • Monitor performance across your platforms.
  • Share audience insights and emerging trends with the team.
  • Help identify opportunities to improve workflows and content performance.
  • Continuously learn about new platforms, tools, and technologies that strengthen our social media presence.

What You'll Bring

We're looking for someone who is creative, collaborative, organized, and passionate about storytelling through social media. Qualified candidates will ideally have:

  • 2–4 years of experience in social media, digital marketing, communications, or content marketing.
  • Experience managing social media accounts for a brand, publisher, agency, or media company.
  • Strong writing, editing, and copywriting skills.
  • Experience creating social-first content, including photography, graphics, and short-form video.
  • Familiarity with social publishing and analytics platforms such as Sprout Social, Airtable, Meta Business Suite, or similar tools.
  • Excellent organizational and project management skills with strong attention to detail.
  • A collaborative mindset and enthusiasm for experimenting with new ideas.
  • A passion for books, publishing, internet culture, and connecting readers to stories.

About Simon & Schuster, LLC

Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats.

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