Campaign Manager

Key Responsibilities

• Own the creation and execution of integrated campaigns across brand, product, competitive, evergreen, and specialty campaigns.
• Manage the campaign calendar, timelines, and cross-functional workflows to ensure campaigns launch on time and work together across channels.
• Partner closely with Sales and the inbound team to align campaigns to sales priorities, coordinate follow-up, and turn marketing engagement into pipeline.
• Build, QA, schedule, and deploy email campaigns and nurture tracks using marketing automation tools (e.g., Pardot, Hubspot, Marketo) and related marketing technology.
• Support ABM, product launches, and event activation campaigns, coordinating audiences, messaging, assets, and Sales follow-up.
• Track and report on campaign performance, using engagement, conversion, and pipeline data to optimize programs and improve future campaigns.

Skills and Experience

• 3–5+ years B2B and/or SaaS marketing experience with hands-on experience planning and executing integrated campaigns.
• Strong project management skills and the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• Hands-on experience with marketing automation platforms and email campaign execution.
• Experience partnering with Sales and a strong understanding of how Marketing and Sales work together to generate pipeline.
• Exceptional attention to detail, with strong written and verbal communication skills.
• Proven ability to collaborate cross-functionally and use data and performance insights to optimize campaigns.
• Champion AI-forward ways of working across the team, staying an early adopter of tools that genuinely help.