Careers In CreativeCareers In Creative

Channel Marketing Manager (Contract)

Highwire

The Channel Marketing Manager owns how Highwire's marketing reaches, moves and converts audiences across social, online events, email and CRM, setting channel strategy, designing lifecycle programs, partnering with paid media, and reporting on performance. Highwire is a company whose marketing supports sector GTM plans and pipeline, with executive visibility programs run alongside HWPR.

Location
United States, US-based
Arrangement
Remote
Level
Contract
Employment
Contract
Salary
$80K - $95K
Posted
2026-10-06
Date added
2026-10-08
Last checked
2026-10-17

Overview

Reporting to: VP of Marketing Employment type: Contract Level: Manager Time commitment: Part-time, 20 hrs/week Location: Remote, US-based (or NY/SF office) Start date: ASAP (contract)

Role summary

The Channel Marketing Manager owns how Highwire's marketing reaches, moves and converts audiences across social, online events, email and CRM. This person sets the strategy for each channel, designs the lifecycle programs that carry a contact from first touch to sales conversation, partners with the internal paid media team on amplification, and reports on performance so leadership can see what drives pipeline. The role works side by side with the Senior Marketing Coordinator, who leads execution across these channels. The Channel Marketing Manager sets direction, signs off on launches and brings the analytical depth that connects channel activity to revenue. The role suits a hands-on marketer who is comfortable setting channel strategy and building the systems that deliver it. The contract period establishes the channel program and its reporting foundation, with the expectation of converting to a full-time role.

Core responsibilities

Channel strategy and program management

  • Set channel strategy and goals, and own the integrated marketing calendar in line with VP priorities and sector GTM plans.
  • Manage channel programs and launches from brief to delivery, including timelines, dependencies, owners and review cycles across internal teams and contractors.
  • Run weekly status check-ins and flag capacity, scope and timeline risks early to the VP of Marketing.
  • Track committed hours and deliverables so staffing and capacity reporting stay accurate.

Social media

  • Set Highwire's organic social strategy and editorial calendar across LinkedIn, X, Instagram and emerging platforms.
  • Write priority content, including executive, launch and campaign posts. The Senior Marketing Coordinator leads scheduling and publishing.
  • Support executive visibility programs with HWPR, including LinkedIn content for Highwire leadership.
  • Set community engagement guidelines and escalation paths.
  • Track platform changes and test new formats to grow reach and engagement.

CRM, marketing automation and lifecycle marketing

  • Own HubSpot marketing automation architecture: workflows, email sequences, lists, forms and landing pages.
  • Design lifecycle and nurture programs mapped to the buyer journey, including drip campaigns, nurture tracks by sector and persona, re-engagement campaigns and post-event follow-up.
  • Build lead segmentation, lead scoring and lifecycle stage definitions with the growth team and marketing operations, so MQLs and SQLs move cleanly into the pipeline.
  • Set CRM data governance and property standards and run quarterly list health audits. The Senior Marketing Coordinator leads day-to-day hygiene.
  • Design A/B tests on subject lines, content, offers and send timing, and apply the results.

The salary range for this position is $80,000 to $95,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Remote

About Highwire

Highwire is reimagining what a creative designer can be. We are an AI-native, sector-expert, outcome-obsessed partner to the world's most innovative companies. As our AI Design Lead, you sit at the intersection of human-centered creative craft and machine-driven scale. You are a designer and a systems architect, defining how we build repeatable creative workflows that turn potential into influence. You will play a central role in operationalizing AI across our creative workflows, ensuring that our work maintains its gravity and cultural relevance while accelerating delivery.

More roles like this

Every live role

This board re-checks every posting it carries, so a role that has closed leaves rather than sitting here. See all growth jobs. Open the board.