Senior Associate, Content

dentsu

Supports branded content strategy and execution for P&G, including market and competitor analysis, insight development, partner RFP coordination, content recommendations, client materials, activation project management, stakeholder communication, NDA compliance, and newsletter curation. The role manages multiple projects, cultivates content opportunities, coordinates media partners and vendors, and contributes creative and strategic ideas within a hybrid New York City-based team.

Location: New York, New York
Arrangement: Onsite
Level: Mid-level
Employment: Full time
Salary: $62.1K - $67.5K
Date added: 2026-10-06
Last checked: 2026-10-17

Job Description

Who Are We? Carat Content was invented to help brands reach and deepen their connections with consumers in a world where the points of connection, engagement and transaction are converging around content. With a specialty in combining the art of storytelling with media science and research, our goal is to deliver meaningful and relevant branded content solutions that deepen consumer identification and brand loyalty. By sitting within the Dentsu Aegis Network and partnering with the Carat Media Strategy, Planning, Investment and Insights teams, Carat Content maximizes, and leverages brand spending and communications media led content with publishers or creators through the lens of a content-first strategy.

Position Summary

Carat Content is looking for a Senior Associate to work on the Procter & Gamble (P&G) line of business; providing the key supporting role in the development of audience first, insight led, storytelling opportunities in support of the broader team and key marketplace vendors on behalf of category and brand remits. The Senior Associate will partner closely with their more senior team members on all content related projects including developing and executing a brand content strategy, cultivating new content opportunities, and managing and creating never been done before entertainment relationships for P&G. The senior associate will provide day to day support in fostering and growing relationships with clients, agency partners and external vendors to drive the vision and business forward. This position is an integral role in providing creative insight, strategic and organizational insight to P&G’s continued innovation and expansion across all brand entertainment and content initiatives.

They should embody

Strong organizational skills Exceptional attention to detail Ability to manage a diverse project load A creative problem-solver with strong oral and written communication skills A creative/strategic thinker with the ability to generate and build on ideas

Key Areas of Responsibility

Support and collaborate with team members to help serve category and client content needs Supports in regular communication of key information and reporting to client team and stakeholders as directed by senior managers Provides market reporting and analysis across competitors, consumer and culture Helps with gathering data for insight interpretation and provides input into consideration sets Helps distribute RFPs to partners and coordinates responses, communicates progress and participates in idea sessions Works with team to provide input into content recommendations and assist with client facing materials and project manage activation Assists more senior team members with upkeep of key status documents Supports NDA Compliance Collaborates internally and with media partners to ensure key team initiatives and marketplace discovery are upkept in a timely, organized fashion Assists curating Carat Content newsletter and distributing to broader P&G team

Required Qualifications & Skills

2-3 years of professional experience in branded content, advertising or a related field Ability to manage multiple projects simultaneously while being timeline and deadline oriented Ability to communicate information effectively and confidently in both verbal and written formats Shows entrepreneurial spirit and is team-oriented Negotiation and conflict management skills Ability to show flexibility and a curious, creative/quick thinker Candidate must employ the highest levels of professionalism and articulation Software/Program Proficiency: Microsoft Office, PowerPoint, Excel, Outlook, all Social media platforms This is a hybrid role, requiring 3 days per week in the office. Candidates must reside in New York City. The annual salary range for this position is $62,100 - $67,500 annually. We base placement within the salary range on a variety of factors, including relevant experience, and other factors permitted by law.

Benefits available with this position include

Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
Paid sick and safe leave, and
Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including providing time off according to the Colorado Healthy Families and Workplaces Act, following its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location

New York

Brand

Carat

Time Type

Full time

Contract Type

Permanent

About dentsu

Carat Content, part of the Dentsu Aegis Network, helps brands reach and deepen their connections with consumers through branded content, combining storytelling with media science and research, and partners with Carat's media strategy, planning, investment and insights teams.

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