The job involves scaling paid acquisition through creative testing and daily campaign optimization across Meta, TikTok, Snapchat, X, and DSPs, including launching 200+ ads weekly, evaluating performance data, and directing spend toward winning ads. Kalshi operates prediction markets, allowing people to trade on the outcome of events and turn questions about the future into financial assets.

Location: New York, New York
Arrangement: Onsite
Employment: Full time
Salary: $150K - $250K
Posted: 2026-10-01
Date added: 2026-10-02
Last checked: 2026-10-17

Overview

WHAT IS KALSHI?

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.

We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position.

Our vision: well… build the largest financial market on the planet.
Our mission: bring more truth to the world through the power of markets.

Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.

MEDIA BUYER

WHAT IS KALSHI?

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any event and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history, is currently the fastest growing financial market in America, and has thousands of markets across politics, economics, financials, weather, tech, AI, culture and more.

We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position.

Our vision: well… build the largest financial market on the planet.
Our mission: bring more truth to the world through the power of markets.

Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.

ROLE ROADMAP

We’re looking for a hands-on Media Buyer to help scale Kalshi’s paid acquisition through disciplined creative testing and daily campaign optimization across Meta, TikTok, Snapchat, X, and demand-side platforms (DSPs).

You’ll own the daily execution that turns creative into growth: launching 200+ ads each week, identifying winning concepts, moving them into scale campaigns, and directing spend toward the strongest performers. Working closely with creative and compliance, you’ll keep campaigns fresh and turn performance data into clear recommendations for what to make and test next.

This role requires someone who enjoys being in the ad platforms every day, moves quickly without sacrificing accuracy, and takes ownership of the details that drive performance.

WHAT YOU’LL DO

Launch 200+ ads each week accurately and on schedule using an established testing framework, with consistent naming, accurate tracking, and correct targeting and campaign settings.
Evaluate acquisition cost, conversion volume, and spend to determine when an ad has enough data to move into scale campaigns.
Monitor performance, pause underperforming ads once they meet agreed decision thresholds, and direct spend toward the strongest performers.
Track what launched, what worked, what didn’t, and what should be tested next so results inform future decisions.
Give actionable feedback on the hooks, formats, messages, and concepts driving performance, helping the creative team develop stronger briefs and iterations.
Work with creative and compliance teams to ensure assets are approved, correctly formatted, and ready to launch.
Check copy, links, tracking, placements, targeting, and assets before every launch, catching mistakes before they affect performance.

WHAT YOU BRING

Proven experience buying media and optimizing direct-response campaigns, with strong hands-on skills in Meta and TikTok.
Experience running campaigns on Snapchat, X, and/or DSPs.
A track record of managing high-volume creative testing and turning winning ads into scaled campaigns.
A strong understanding of customer acquisition cost (CAC), cost per acquisition (CPA), and return on ad spend (ROAS).
Sound judgment about when an ad has enough spend and conversion data to scale, continue testing, or pause.
Strong organizational skills and comfort managing hundreds of ads across multiple platforms.
Exceptional attention to detail and the ability to execute quickly while maintaining accuracy.
The ability to turn campaign data into clear recommendations for creative and growth teams.

NYC PAY TRANSPARENCY DISCLOSURE

Salary Range: $150,000-250,000 annually, plus equity and benefits. This range reflects current market data for this role. Kalshi has minimal hierarchy and broad variance in experience levels within each title; if your compensation expectations exceed this range, we encourage you to reach out. We’re always happy to discuss

OUR CULTURE

Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.

Kalshians are Kalshi’s most important asset: we pick Kalshians carefully, so we trust them fully on day 1.

About Kalshi

Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fought for years and legalized prediction markets in the US for the first time in history. Kalshi is currently the fastest growing financial market in America, and has over 1,900 markets across politics, economics, financials, weather, tech, AI, culture and more. We believe prediction markets have the potential to be the largest financial market because they turn anything into a financial position. Our vision: well… build the largest financial market on the planet. Our mission: bring more truth to the world through the power of markets. Building a new category is hard… like, really hard. But it's beautiful and deeply fulfilling. Our culture is simple: we hire really talented people, work really hard, and enjoy the climb. We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets. Kalshi is the first and only federally regulated exchange where people can trade on any event. Think like the NYSE, but instead of trading stocks, you trade on the events you know and care about. After three years of regulatory struggle, Kalshi's historic regulatory approval from the CFTC has allowed it to launch a new asset class: event contracts. Event contracts, the fastest-growing asset class today, are elegant financial instruments structured as simple yes/no questions about the future. In 2024, Kalshi Klear was approved as a Derivatives Clearing Organization (DCO) and now manages all clearing activity for its exchange members. We are looking for passionate and outlier members excited to embark on this voyage toward building the financial system's next inflection point.

More roles like this

Every live role

This board re-checks every posting it carries, so a role that has closed leaves rather than sitting here. See all brand & design jobs. Open the board.

Media Buyer - Creative Testing & Optimization