Product Marketing Manager

Subject

The role is the first product marketer at Subject, owning positioning and messaging, competitive intelligence, market and customer insight, go-to-market launch plans, product update communications, newsletters, sales enablement, case studies, and conference and event content. Subject is an AI-powered K-12 curriculum company that helps more than 1,000 schools deliver flexible, accredited learning to students nationwide.

Location: California, Los Angeles Metropolitan Area
Arrangement: Onsite
Level: Senior
Employment: Full time
Salary: $115K - $140K
Date added: 2026-10-01
Last checked: 2026-10-17

Overview

Product Marketing Manager in Boardman, OR Expand search This button displays the currently selected search type. When expanded it provides a list of search options that will switch the search inputs to match the current selection.

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Subject provided pay range

This range is provided by Subject. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$115,000.00/yr - $140,000.00/yr

Additional compensation types

Annual Bonus Direct message the job poster from Subject Duri Greene Duri Greene Head of L&D @ Subject AI - The Netflix of Education - Personalized. Localized. Accredited. https://www.linkedin.com/login?emailAddress=&fromSignIn=&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fdurigreene&trk=public_jobs_message-the-recruiter-cta Product Marketing Manager, Founding role, Product team About Subject Subject is one of the fastest-growing education technology companies in the country, helping more than 1,000 schools deliver flexible, accredited learning to students nationwide. We're backed by Owl Ventures and Kleiner Perkins.

Recognized for our growth and innovation

TIME's Top EdTech Companies (2026)
LinkedIn Top Startups (2025)
Forbes 30 Under 30 (Co-Founder & CEO Mike Vilardo)
135K+ subscribers on YouTube

Subject sits at the intersection of two of the most consequential shifts in education: AI, and the growing demand for flexible learning paths for students who don't fit the traditional classroom model. Subject isn't a commodity courseware vendor. It's an AI-powered K-12 curriculum company serving markets where the stakes for students are high and the need for better outcomes is urgent. For a product marketer, that means a differentiated story to tell.

About the team

Product Marketing at Subject lives inside Product. You report to the Head of Product & Design and work directly with the pods building what you'll take to market. You're part of the roadmap conversation, the launch, and what happens after. In K-12, the person who buys Subject, the person who runs it, and the person who learns on it are three different people. The superintendent signs the contract. The teacher opens it every morning. The student is the one whose life changes. Product marketing at Subject is how one product speaks to all three. You'll be the first product marketer at Subject, and you'll define how the function works. You own what faces outward: the story, the market, the sale.

What you'll own

Positioning and insight

Positioning and messaging. One source of truth for who Subject is for, why it's different, and how we talk about AI, credit recovery, and outcomes. Sales, CS, and marketing all pull from it
Competitive intelligence. Know the field, keep the battlecards current, brief Sales and Product when something changes
Market and customer insight. Sit in on sales calls and QBRs, talk to teachers and district leaders, and bring what you hear back to the pods as input for the roadmap

Launches and product updates

GTM launch plans. Positioning, proof points, launch narrative, and the coordination across Sales, CS, and marketing that makes a release land
Product updates. Every release gets a story. You write it and present it, so districts understand what shipped and why it matters to them
Newsletters. You own the cadence and voice of what goes out to our schools. Something a teacher actually opens

Sales enablement

The internal pitch. You bring each release to Sales first. Enablement sessions, decks, battlecards, and the answers to the questions that come up on calls
Enablement as a system. New rep onboarding on the product, a current pitch deck, a library of proof points and objection responses. The goal is that Sales can sell without you in the room
Case studies, testimonials, and outcome data packaged so a principal can take it to the board. In K-12, renewals often come down to whether the champion has something to show.
Conference and event content. Session pitches, booth messaging, the demo narrative.

Must have

5+ years in product marketing, most of it in B2B or B2B2C
You've owned launches end-to-end and enabled a sales team to sell what shipped
You've worked inside or alongside a product org and changed a roadmap decision with customer or market insight
You write clearly and present well. You can explain a technical feature to a school board member and present to conferences
You use data to find opportunities and to show your work moved pipeline, adoption, or retention
You're comfortable with a long, multi-stakeholder sales cycle where the buyer and the user are different people

Nice to have

You've positioned AI features in a category where trust is the first question
You've been a PM, or a PMM formally embedded in a product org
You've built a product marketing function from zero
AI tools are already part of how you research, draft, and monitor the market

How we work We care about craft and we move fast. Feedback comes early and often, from the people who build the product, the people who sell it, and the people who use it. Launched is not the goal. Adopted is. You'll do well here if you take full ownership, trust your instincts without ignoring the data, and like problems that need both strategy and execution. AI is already in your workflow, not on your wishlist. The commitment

Students deserve our best, and this role reflects that. We need someone who

Lives the mission and treats student and district outcomes as real stakes
Takes pride in building something from nothing
Owns the work end-to-end: insight, story, launch, adoption
Works from our Los Angeles office, 5 days a week
Can commit to 60 hours a week. This is a high-output, high-ownership role and the pace reflects the ambition

We're not looking for people who tolerate long hours. We're looking for people who find meaning in building something that matters this much.

Pay and benefits

Base salary is $115,000 to $140,000 based on experience + an annual performance bonus tied to individual goals and company results. Benefits: premium health coverage, gym membership, daily meals, top hardware. Apply If you want to build the story that gets the best learning experience into more classrooms, and prove it with outcomes, we'd like to meet you. Show more Show less

Seniority level

Mid-Senior level

Employment type

Full-time

Industries

E-Learning Providers Referrals increase your chances of interviewing at Subject by 2x See who you know

Featured Benefits

Inferred from the description for this job

Medical insurance
Vision insurance
Dental insurance
401(k)

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About Subject

Subject is one of the fastest-growing education technology companies in the country, helping more than 1,000 schools deliver flexible, accredited learning to students nationwide. It is an AI-powered K-12 curriculum company backed by Owl Ventures and Kleiner Perkins.

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