Lead, Lifecycle Marketing
Housecall Pro
The role manages the full spectrum of lifecycle campaigns across email, SMS, and in-app messaging, including campaign strategy, execution, analysis, personalization, and A/B testing to enhance customer engagement and drive conversions. Housecall Pro builds solutions for home service professionals, helping them streamline operations, scale their businesses, and save time.
- Location
- United States
- Arrangement
- Onsite
- Level
- Senior
- Employment
- Full time
- Posted
- 2026-09-23
- Date added
- 2026-09-24
- Last checked
- 2026-10-18
Overview
Why Housecall Pro? Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.
We also offer
- A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
- Paid holidays and flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup backed by top-tier VCs
- Monthly tech reimbursements
- A culture built on innovation that values big ideas, no matter where they come from
Role Overview
As the Lead, Lifecycle Marketing, you manage the full spectrum of lifecycle campaigns, including email, SMS, and in-app messaging, focusing on enhancing customer engagement and driving conversions. You oversee campaign strategy, execution, and analysis across multiple channels, collaborating closely with content, design, and analytics teams to ensure seamless integration with overall marketing strategies. Your role requires analyzing performance metrics, optimizing campaigns, and continuously evolving strategies to meet business goals. You ensure campaigns are personalized, timely, and compliant with relevant regulations, providing a cohesive experience across all customer touchpoints. Our team is passionate, empathetic, hard-working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.
What you do each day
- Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
- Build dynamic, personalized content with Liquid and Mustache logic, including conditionals, loops, fallbacks, and data-driven content blocks
- Configure and troubleshoot webhooks that pass real-time event and user data between the marketing platform, product, CRM, and third-party tools
- Work with Product, Data, Martech and Engineering to define event tracking, user attributes, and the data needed to trigger journeys
- Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
- Segment customer lists and apply personalization to deliver targeted, relevant communications
- Build accurate email campaigns for deployment
- Conduct A/B testing to refine campaigns and improve customer engagement and conversions
- Maintain and manage the lifecycle marketing calendar to ensure cohesive messaging across channels
About Housecall Pro
Housecall Pro helps home service professionals (Pros) streamline every aspect of their business with easy-to-use tools for scheduling, dispatching, payments, and more. The company supports more than 50,000 businesses and has over 2,000 teammates across the globe.
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