Marketing Manager, Diagnostics

What You'll Do

CRM and Data Management

• In partnership with our RevOps team, maintain clean, actionable data across our diagnostics marketing and sales systems
• Implement tagging structures and workflows that enable our team to work more efficiently
• Manage the marketing attribution model across touchpoints
• Own day-to-day execution within our CRM: email campaigns, workflows, lead tracking, and list management

Digital Marketing

• Maintain and update Diagnostic-specific pages on our website (Framer CMS); coordinate with internal designers on content refreshes
• Build and manage an editorial calendar and grow our LinkedIn presence (with expansion to other platforms)
• Track relevant awareness days, research milestones, and cultural moments to keep our content timely
• Manage digital campaigns including copy generation, design, UTM tracking, vendor management, and ROI analysis
• Collaborate with in-house designers to produce engaging visuals, animations, and data storytelling

Messaging and Strategy

• Develop and maintain sales enablement materials for sleep physicians, neurologists, and PCPs
• Support cross-functional project coordination, including managing Asana boards and facilitating internal marketing communications
• Build out and manage ideal customer profiles (ICPs) with targeted messaging and value props for each

Events & Conference Strategy

• Own our conference calendar end-to-end, from identifying opportunities to post-event ROI analysis
• Coordinate event logistics: registration, booth materials, swag, vendor communications, budget tracking
• Develop pre- and post-event outreach strategies, including attendee targeting and follow-up campaigns
• Manage deadlines around scientific content submissions (abstracts, posters) and social amplification around events

Thought Leadership & Media Relations

• Identify award opportunities and manage submissions from application to announcement
• Scout podcast and speaking opportunities for our subject matter experts