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Content & Social Manager

Santa Barbara Games

The role owns day-to-day operations of the studio's player-facing social channels for Voidwood, creating, capturing, editing, and packaging static, interactive, and short-form content across platforms such as TikTok, Instagram, and YouTube, while planning campaigns, tracking performance, and supporting livestreams and partner content. Santa Barbara Games is a small indie studio self-publishing its first game, Voidwood, a 1-4 player co-op survival roguelite set in a dark, mystical forest, launching on Steam in 2027.

Location
United States, US-based
Arrangement
Remote
Level
Contract
Employment
Contract
Date added
2026-09-18
Last checked
2026-10-17

Overview

Santa Barbara Games is hiring a Content & Social Manager Blog Newsletter Browse Jobs Art & Animation Audio Business & Operations Design Marketing & Community Production Programming QA & CS Writing Post a Job Back to all jobs See allMarketing & Communityjobs Content & Social Manager Santa Barbara Games Apply for this Job Apply for this Job URL copied! This position has been closed. No items found. Posted September 18, 2026 Part Time United States Remote Contract: Part-time (20-hours per week), 1 year contract (with potential to full-time and to extend) Start date: October 2026 Location: US-based, remote, with adaptability to work with both US East and West coast team members Work hours: Flexible schedule with regular awareness of engagement needs outside standard business hours. While not expected to be online at all times, this role requires the ability to stay abreast of social channels, identify emerging trends, and support key events and milestones that may occur during evenings and weekends. At Santa Barbara Games, we're a small indie studio developing Voidwood, a stylized, 1-4 player co-op, session-based survival roguelite set in a dark, mystical forest launching on Steam in 2027. We're looking for a Content & Social Manager who can drive engagement and excitement for a new game from the ground up and turn content into entertainment. You'll be growing excitement before launch, maintaining meaningful interest after launch, and creating content players want to share and react to. You'll be equally comfortable creating multiple formats of social content from gameplay footage, marketing materials, and user-generated content, and be helping shape the public voice of the studio as we take our first title from announce to launch. You'll work closely with the Marketing Manager, Creative Director, Executive Producer, and development team to ensure we build excitement for the game, key aspects of the game are well understood, and our audience feels connected to the journey of the game.

What you’ll do

  • Build and grow our social presence: Own the day-to-day operations of the studio's player-facing social channels and develop a consistent publishing cadence while continuously testing formats, concepts, hooks, and platforms to meaningfully grow the audience for Voidwood
  • Find the story in the game: Proactively identify gameplay moments, development stories, player reactions, features, art, and team activity that can become compelling content rather than relying solely on content provided by the team
  • Create compelling game content: Create, capture, edit, and package static, interactive, and short-form content for platforms such as TikTok, Instagram, and YouTube leveraging gameplay, behind-the-scenes moments, developer updates, event coverage, and community content
  • Plan and execute social campaigns: Develop content calendars and campaigns that support key milestones including announcements, playtests, Steam events, trailers, launch, patches, and content updates
  • Turn one asset into many: Systematically repurpose trailers, gameplay footage, developer interviews, creator coverage, events, and major announcements into platform-native content across multiple channels
  • Experiment and optimize: Track content performance, identify patterns in what resonates, develop hypotheses, and continuously iterate on topics, formats, hooks, creative, timing, and distribution
  • Support live content and events: Help plan and execute livestreams and player-facing content around key moments such as playtests, Steam events, developer updates, creator collaborations, and launch
  • Measure contribution to growth: Use attribution, UTMs, platform analytics, and other available data to understand how organic content contributes to Steam traffic, wishlists, followers, playtest participation, and overall audience growth
  • Support partner relationships: Support content made by partners, creators, and streamers to help amplify authentic player and advocate voices across our social channels
  • Leverage AI to scale impact: Use AI-powered tools to improve productivity across content creation, research, reporting, and workflow automation.

What success looks like

  • Meaningful, sustained audience growth across priority social platforms
  • Consistent delivery of a high-quality content cadence without requiring significant day-to-day direction
  • Increasing organic reach, views, engagement, and qualified traffic over time
  • A growing percentage of content that meaningfully outperforms established channel benchmarks
  • Organic content that demonstrably contributes to Steam traffic, wishlists, follows, playtest registrations, and community growth
  • Regular experimentation with new formats, creative concepts, hooks, and platforms, with learnings incorporated into future content
  • Major game, marketing, and event moments are consistently turned into multiple pieces of platform-native content rather than treated as one-time posts
  • A recognizable and authentic voice for Voidwood and Santa Barbara Games across channels
  • Consistent devlogs, Steam updates, and longer-form content that keeps highly engaged players connected to development
  • Clear monthly reporting on what worked, what didn't, why, and what will change as a result
  • Strong collaboration with the Marketing Manager, Community Manager, development team, creators, and external partners

About you

You're passionate about games that resonate with players. You enjoy creating spaces where players feel excited to participate through creating content that sparks engagement.

  • You love games and understand what motivates players to engage, contribute, and advocate for the communities they join
  • You've built strong followings on multiple social media platforms
  • You're comfortable working hands-on with gameplay footage, video editing, images, copy, and platform-native creative rather than primarily managing other people who create content
  • You've created engaging social content for gaming audiences and understand how to capture opportunities, trends, and gameplay moments that resonate with players
  • You have strong creative judgment and can quickly distinguish between content that is technically polished and content that people will actually want to watch
  • You understand the unique content dynamics of platforms such as TikTok, YouTube, Instagram, and Reddit
  • You're an excellent written and spoken communicator with a strong understanding of online culture and gaming audiences
  • You don't wait for a content brief. You proactively find stories, gameplay moments, trends, development milestones, and opportunities worth turning into content
  • You actively embrace AI as a force multiplier, you're comfortable using AI tools to increase efficiency and scale your impact while maintaining quality, authenticity, and player trust
  • You're highly organized, adaptable, and comfortable wearing multiple hats in a small, fast-moving team

Nice to have

  • Experience during pre-launch of games on Steam
  • Experience working on survival, roguelite, horror, and/or co-op games
  • Experience managing creator-generated content programs and user-generated content campaigns
  • Experience attending or representing games at events such as PAX, GDC, TwitchCon, or Steam Next Fest

At Santa Barbara Games, we're a small team of core players building worlds we want to explore ourselves. If you love bringing players together, creating memorable communities, and helping shape the relationship between a game and its audience, we'd love to meet you! About Santa Barbara Games Santa Barbara Games is a small indie team with roots at EA, Riot, Bethesda, Unity, and Amazon. We’re self-publishing our first game, Voidwood, on Steam: the kind of co-op survival horror game we want to play with our own friends. Featured Game s Voidwood is a 1-4 player co-op survival horror game, where your voice can save your friends or give them all away. By day, you scavenge an inviting, cursed forest. By night, you survive the hunt. Push your luck, go deeper, and speak carefully. The forest is listening. Apply for this Job Apply for this Job URL copied! Click the Apply button to auto-fill the email address into your email program or right-click and "Copy Email Address" to paste on your own. Learn With Santa Barbara Games No items found. More Jobs at Santa Barbara Games It looks like this team may not have any current job openings. Sign up for our newsletter and we'll be sure to let you know when they post a new role. You may also wish to check for open roles on their website. Recent Marketing, PR, & Community jobs [Dillo Interactive is hiring a Graphic Design Generalistto join their team into work fromthetheUnited StatesGraphic Design GeneralistDillo Interactive | United StatesLearn More](/careers/dillo-interactive-graphic-design-generalist) Crytivo is hiring a Short Form Video Editorto join their team into work fromthetheAnywhereShort Form Video EditorCrytivo | AnywhereLearn More [Scape is hiring a Senior Community Manager (APAC)to join their team into work fromthetheAsia PacificSenior Community Manager (APAC)Scape | Asia PacificLearn More](/careers/scape-senior-community-manager-apac) HexNest Games is hiring a Community Managerto join their team into work fromthetheAnywhereCommunity Manager HexNest Games | AnywhereLearn More Abe Wits is hiring a Marketeer (Freelance)to join their team into work fromthetheUtrecht or RemoteMarketeer (Freelance)Abe Wits | Utrecht or RemoteLearn More Job Hunting Tips & Tricks [This Resume Landed an Interview at Amazon in <24 HoursHow do you write a resume that stands out from the crowd and gets the attention of hiring managers? Here's an approach that has consistently worked for me.Nathan BosiaPeople PersonRead more](/learn/this-resume-landed-an-interview-at-amazon-in-less-than-24-hours) [Cover Letters, Love ‘em or Leave ‘em?A job posting is an expression of pain. They have specific gaps they’re looking to fill. Your job is to communicate you understand their pain and can alleviate their suffering.Jean LeggettCareer Strategist & Leadership CoachRead more](/learn/cover-letters-love-em-or-leave-em) [Should you customize every one of your job applications?W‍ith more people applying for even fewer jobs, roles are being filled faster than ever. Which makes it that much more important to customize your resumes and cover letters.Nathan BosiaPeople PersonRead more](/learn/how-to-customize-your-resume-and-cover-letter) [A Rejection Letter: Giving Feedback to Every ApplicantWhat's it like reviewing and responding to 118 job applications? A little like this. Plus some tips and tricks to improve your next application from the POV of a hiring manager.Nathan BosiaPeople PersonRead more](/learn/a-rejection-letter-giving-feedback-to-every-applicant) Next Indie games are cool. So are the people that make them. Make cool games. Be cool people. Work With Indies. Thank you for joining! New issues are sent every Wednesday! Oops! Something went wrong. Please try again. *Sign up to receive a weekly digest of new indie career opportunities. WORK WITH INDIES We’ve been lucky to have some incredible jobs working at and partnering with some of the biggest brands in video games. But we’ve never had more fun and been more fulfilled than when we were working with indie game developers. Everyone in games should have that much fun. Our hope is that Work With Indies will connect job seekers with the most rewarding, most inspirational, and most fun jobs they've ever had. NAVIGATION

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