Associate Social Media Editor & In-House Content Creator - Byrdie
People Inc.
The role creates and publishes social-first beauty, fashion, and culture content across platforms, including pitching ideas, writing copy, shooting and editing video, and on-camera hosting. It also covers community engagement, researching platform and cultural trends, developing social series, covering live events, and reporting on content performance and audience insights.
- Location
- New York, New York
- Arrangement
- Onsite
- Level
- Entry-level
- Employment
- Full time
- Date added
- 2026-09-16
- Last checked
- 2026-10-16
Overview
Job Title Associate Social Media Editor & In-House Content Creator - Byrdie
Job Description
Byrdie is looking for a passionate and creative addition to our social media team! This role touches every part of Byrdie’s social presence—from creating, hosting, shooting, and editing video to community management, daily meetings and publishing, brainstorming captions, and developing and launching new social series. The ideal candidate lives and breathes the internet, with a strong pulse on pop culture and entertainment, beauty and fashion, emerging creators, trends, and the conversations shaping our feeds. They’re excited to experiment with new formats, jump on the right cultural moments, engage directly with our community, and turn ideas into content quickly. This role is for someone who is excited about the direction the social media space is headed, and is eager to grow alongside the brand. Above all, they understand Byrdie’s voice and POV and are enthusiastic about helping evolve how the brand shows up, connects, and creates across platforms.
About The Position | Job Responsibilities
- Pitch daily social-first news and content ideas, translating timely news into social posts or hosted social videos.
- Create original content (Reels, TikTok, etc.), including video editing and on-camera hosting.
- Monitor community engagement, responding to comments and questions across platforms.
- Write social copy that reflects brand voice and follows brand writing guidelines.
- Remain curious and conduct daily research on beauty/fashion social trends and broader platform trends.
- Brainstorm regularly to help develop new social franchises and series that align with Byrdie’s social POV.
- Cover live events (e.g., awards shows) alongside the Byrdie editorial team.
- Serve as an extension of the brand's social presence and on-camera identity.
- Pull weekly social insights alongside the Byrdie social team.
Hybrid 3x a week | (New York City) This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
About The Team | Byrdie
Byrdie is where beauty, fashion, and internet culture meet—with strong perspective, real personality, and a curation more credible than the algorithm. What makes Byrdie different is what makes us essential: We cut through the clutter to deliver only what’s worth knowing, shaped by voices who truly influence the space. From smart takes and trendspotting to glossy celebrity covers and creator-powered events, Byrdie crafts social-first content to spark conversation and build meaningful connections. We live for all things commentary, collaboration, and community. More than just coverage spanning skin, hair, makeup, style, and wellness, Byrdie is where tastemakers with passion and POV trade notes, swap recs, and gauge what’s next. For us, it’s all about the now, next, and niche. Weight%: Accountabilities, Actions and Expected Measurable Results 70%: Social media content creation: Pitching, writing, shooting, scheduling, video editing, and executing all steps to create assets and content. 20%: Community management and monitoring while providing insights learned from our community. 10%: Research to stay up to date on platform trends and report content performance.
Education
Bachelor's degree in Journalism, Communications, or a related field, or equivalent work experience.
Experience
1-3 years of digital and/or social media experience, preferably at a brand, a news organization, and/or a content studio.
Specific Knowledge, Skills, Certifications and Abilities
- Familiarity with major social platforms (Instagram, TikTok, Facebook, Pinterest, X)
- Social video editing (CapCut, Adobe Premiere, or other editing tools)
- On-camera hosting
- Adobe Photoshop
- Google Slides/Docs
- Social scheduling Tools
% Travel Required (Approximate): 10%
About People Inc.
Byrdie is a beauty, fashion, and internet culture brand under People Inc. that crafts social-first content to spark conversation and build meaningful connections.
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