Build and operate the local UGC ecosystem and creator community for thatgamecompany's IPs, including creator relationship management, incentive frameworks, UGC campaigns, and cross-channel content amplification. thatgamecompany is a game company whose philosophy emphasizes emotional connection and artistic design.

Location: China
Arrangement: Onsite
Level: Entry-level
Employment: Full time
Posted: 2026-08-13
Date added: 2026-08-24
Last checked: 2026-10-17

Role Overview

Responsible for building and operating the local UGC (User-Generated Content) ecosystem and creator community for thatgamecompany's (TGC) IPs. Drive player passion and foster a healthy, vibrant, and brand-aligned creator community by building long-term creator relationships, developing incentive frameworks, and executing co-creation initiatives.

Key Responsibilities

Ecosystem Strategy & Execution: Contribute to the formulation and execution of local UGC and creator community strategies, continuously optimizing creator growth and incentive frameworks.
Creator Relationship Management: Build and maintain long-term, trusted partnerships with key creators, community leaders, and fan networks to elevate brand engagement.
UGC Campaigns & Initiatives: Plan and execute UGC marketing initiatives, contests, and co-creation projects in line with game milestones and major brand beats.
Insights & Content Amplification: Monitor creator ecosystem trends and community sentiment, driving the cross-channel amplification of high-quality player-generated content.
Cross-Functional Alignment: Partner closely with Global Community, local marketing, and social teams to ensure creator initiatives align with broader brand objectives.

Requirements

Experience: 3–5 years of experience in creator operations, UGC ecosystem, or community management within gaming, ACG, or digital content industries.
Industry Insight & Taste: Strong knowledge of creator dynamics and fan-creation culture; exceptional aesthetic judgment to evaluate content quality and potential.
Empathy & Communication: Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators.
Language: Fluent in both Mandarin and English to collaborate seamlessly across international teams.
Brand Alignment: Passionate about gaming and deeply aligned with TGC’s philosophy of emotional connection and artistic design.

About thatgamecompany

thatgamecompany is best recognized for creating award-winning, enriching, and meaningful game titles such as Journey, Flower, and Flow. Our most recent game, Sky, is our most complex undertaking to date. It is a social network built around the values inherited from a powerful humanistic story. It is a live experience continuously evolving inside a global online theme park.

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UGC & Creator Community Specialist