The Brand Manager will shape and drive TGC's brand presence and key brand initiatives in China, including brand campaigns, offline experiences, and content initiatives, while collaborating with global teams, local partners, and cross-functional stakeholders. thatgamecompany is a game studio known for creating award-winning game titles such as Journey, Flower, and flOw, with its most recent game, Sky, being a social network built around a powerful humanistic story.

Location: China
Arrangement: Onsite
Level: Mid-level
Employment: Full time
Posted: 2025-02-13
Date added: 2026-08-24
Last checked: 2026-10-17

Overview

Brand Manager - China

thatgamecompany is best recognized for creating award-winning, enriching, and meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky, is our most complex undertaking to date. It is a social network built around the values inherited from a powerful humanistic story. It is a live experience continuously evolving inside a global online theme park.

Role Overview

We are looking for a Brand Manager with strong brand judgment and a genuine passion for games and creative work, to help shape and drive TGC’s brand presence and key brand initiatives in China.

This role requires both long-term brand thinking and solid execution capability.

Responsibilities

Support the development and execution of TGC’s brand direction and core messaging in China
Own or deeply contribute to brand-level projects, including brand campaigns, offline experiences, and content initiatives
Collaborate closely with global teams, local partners, and cross-functional stakeholders to deliver projects effectively
Participate in the planning and review of brand-related content (copy, visuals, video, offline materials) to ensure brand consistency
Conduct post-project reviews and build long-term insights into Chinese players and the local market

Requirements

3–5 years of experience in branding, marketing, or content-related roles
Proven experience managing projects end-to-end
Strong written and verbal communication skills in both Chinese and English
A long-term brand mindset, beyond short-term marketing performance

We Value

A genuine love for games, with clear taste and judgment
Alignment with TGC’s philosophy and creative values; familiarity with or passion for TGC games is a strong plus

Real interest in emotionally driven, experience-oriented brands, beyond surface-level

About thatgamecompany

thatgamecompany is best recognized for creating award-winning, enriching, and meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky, is our most complex undertaking to date. It is a social network built around the values inherited from a powerful humanistic story. It is a live experience continuously evolving inside a global online theme park.

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