Product Marketing Manager
Audiohook
The Product Marketing Manager owns how Audiohook is positioned, launched, and adopted, with a special emphasis on post-close activation, onboarding journeys, lifecycle communications, positioning and messaging, product launches, and sales enablement. Audiohook is a rapidly scaling tech company with a platform serving customers, partnering with Sales, Customer Success, Product, and Demand Gen.
- Location
- United States
- Arrangement
- Onsite
- Level
- Mid-level
- Employment
- Full time
- Posted
- 2026-09-10
- Date added
- 2026-09-14
- Last checked
- 2026-10-18
ROLE OVERVIEW
The Product Marketing Manager will own how Audiohook is positioned, launched, and adopted — with a special emphasis on post-close activation. You'll make sure customers don't just sign on, but quickly reach value, expand usage, and become long-term advocates. This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform's strengths into clear customer outcomes.
KEY RESPONSIBILITIES
POST-CLOSE ACTIVATION
- Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption
- Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them
- Increase 90-day customer activation rate by a measurable amount within 6 months of hiring
- Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion
POSITIONING & MESSAGING
- Own positioning, messaging, and narrative for Audiohook's platform and key product lines
- Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas
LAUNCHES & SALES ENABLEMENT
- Lead go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement
- Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guides
CROSS-FUNCTIONAL COLLABORATION
- Partner with Demand Gen on campaign messaging and Product on roadmap inputs from the field
- Communicate clearly and proactively in a remote-first environment
REQUIRED
- 4+ years of B2B product marketing experience
- Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches
- Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users
- Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement
- Comfortable working directly with customers — interviews, advisory boards, win/loss research
PREFERRED
- Experience in adtech, martech, or SaaS
- Experience building reference programs or customer advocacy motions
- Experience in a startup or high-growth company
- Comfort using AI tools to research, draft, and iterate on messaging
WHAT WE OFFER
- Fully remote work environment
- Competitive salary and equity opportunities
- Performance bonuses
- Health, dental, and vision benefits
- Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend
- Flexible PTO and remote-friendly culture
- Bi-annual Corporate Offsites
- Opportunity to help shape a function at a rapidly scaling tech company
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