Product Marketing Manager
Formal
The Product Marketing Manager will shape and communicate Formal's value proposition, developing marketing strategies, building campaigns, creating product positioning and messaging, producing marketing collateral, and executing product launches. Formal is a data security platform that builds a protocol-aware reverse-proxy for datastores and APIs to help organizations understand and control their data in real-time.
- Location
- California, San Francisco
- Arrangement
- Onsite
- Level
- Senior
- Employment
- Full time
- Posted
- 2025-08-19
- Date added
- 2026-09-14
- Last checked
- 2026-10-17
Overview
ABOUT FORMAL
Formal is data security platform designed to help teams understand and control their data on autopilot.
We're building a modern protocol-aware reverse-proxy for datastores and APIs that helps organizations understand their data in real-time. This allows teams to see how sensitive data is stored, consumed, and used in order to enforce least privilege through masking, filtering, or anonymization policies.
We are trusted by leading companies such as Ramp http://Ramp.com, Gusto http://Gusto.com, Notion http://Notion.com to solve problems across data security and compliance, data quality management, and infrastructure access.
Formal is backed by top-tiers VCs including Thrive Capital and Y Combinator with angel investors that include executives and founders from Datadog, Clickhouse, Plaid, and Vanta.
ABOUT THE ROLE
As our Product Marketing Manager, you will play a crucial role in shaping and communicating Formal's value proposition to our target market. You'll work closely with our product, sales, and leadership teams to develop and execute marketing strategies that drive growth and establish Formal as a leader in the data security space.
WHAT YOU'LL DO
- Develop and execute marketing strategies that align with Formal's business objectives and target audiences
- Build marketing campaigns (including in-person events, digital events, social/PR, customer marketing) to drive sales pipeline and acquire new customers
- Create and maintain product positioning and messaging that differentiates Formal in the market
- Produce high-quality marketing collateral, including whitepapers, case studies, blog posts, and sales enablement materials
- Work closely with the sales team to develop and refine pitch decks, demo scripts, and other sales tools
- Plan and execute product launches, ensuring all teams are aligned and prepared
- Analyze marketing performance metrics and provide insights on how to optimize ROI, strategies, and tactics.
WHAT YOU NEED
- 5+ years of experience in product marketing, preferably in B2B SaaS or cybersecurity industries
- Proven track record of successfully launching and marketing complex technical products
About Formal
Formal is a data security platform designed to help teams understand and control their data. The company is building a modern protocol-aware reverse-proxy for datastores and APIs that helps organizations understand their data in real-time, allowing teams to see how sensitive data is stored, consumed, and used in order to enforce least privilege through masking, filtering, or anonymization policies. Formal is trusted by leading companies such as Ramp, Gusto, and Notion to solve problems across data security and compliance, data quality management, and infrastructure access. The company is backed by top-tier VCs including Thrive Capital and Y Combinator, with angel investors that include executives and founders from Datadog, Clickhouse, Plaid, and Vanta.
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