Field Marketing Specialist
Formal
The job involves owning field marketing end-to-end, managing logistics and online and offline details for in-person events such as dinners, lunches, office meetups, and large-scale conference programs including RSA and Black Hat. The company, Formal, is building privilege access management and uses events to meet security leaders who become its customers.
- Location
- California, San Francisco
- Arrangement
- Onsite
- Level
- Entry-level
- Employment
- Full time
- Posted
- 2025-08-18
- Date added
- 2026-09-14
- Last checked
- 2026-10-17
Overview
ABOUT FORMAL
Formal is building the future of privilege access management - and we throw a great party while we’re at it. From founder dinners in SF to conferences like RSA, our events are where we meet the security leaders who become our customers. We’re hiring a Field Marketer to own that experience end-to-end.
ABOUT THE ROLE
A Field Marketing Specialist is a highly organized person who can do the hands-on work of managing logistics and online and offline details for projects taking place in person. This includes intimate dinners and lunches, meetups in our SF office, and large-scale conference programs (RSA, Black Hat, and the satellite events we host around them). This is a hands-on, high-ownership role.
WHAT YOU'LL DO
- Own the field marketing calendar - dinners, lunches, in-office meetups, conferences and satellite events
- Run the full event lifecycle: venue and vendor sourcing, contracts, invites, registration, on-site execution, run pre- and post-event campaign motions to maximize attendance, engagement, follow-up, and conversion
- Partner closely with sales and exec leadership to build guest lists, create targets and pipeline goals, and tell a story that lands with security and engineering buyers.
- Track what works: attendance, pipeline influence and the qualitative signal that makes an event memorable.
WHAT YOU NEED
- Experience: 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in partner marketing strategies.
- Communication Skills: Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders.
- Event Expertise: Track record running large conference programs (RSA, Black Hat, Re:Invent, KubeCon, or similar) as a vendor - not just attending.
- Sharp eye for detail - menu, signage, lighting, name tags, the vibe
- Occasional domestic travel to support events
WHY FORMAL http://Formal.ai
- Real ownership - you’ll shape how we show up to the security community.
- A team that takes events seriously as a growth channel and gives you the budget to do them right.
- Beautiful SF office that doubles as a venue, plus the team and budget to back you up.
- Competitive comp, equity, full benefits.
- 100% medical, dental & vision insurance coverage for you
- Partially covered for your dependents
- Flexible PTO
About Formal
Formal is a data security platform designed to help teams understand and control their data. The company is building a modern protocol-aware reverse-proxy for datastores and APIs that helps organizations understand their data in real-time, allowing teams to see how sensitive data is stored, consumed, and used in order to enforce least privilege through masking, filtering, or anonymization policies. Formal is trusted by leading companies such as Ramp, Gusto, and Notion to solve problems across data security and compliance, data quality management, and infrastructure access. The company is backed by top-tier VCs including Thrive Capital and Y Combinator, with angel investors that include executives and founders from Datadog, Clickhouse, Plaid, and Vanta.
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