Senior Marketing Manager, North America

Fireblocks

The role manages integrated marketing strategies across events, content marketing, social media, and paid digital campaigns in North America, including planning, executing, and analyzing marketing campaigns and events. Fireblocks provides a platform and network for companies to work with digital assets and blockchain.

Location: North America
Level: Senior
Employment: Full time
Salary: $123K - $162K
Date added: 2026-09-04
Last checked: 2026-10-18

Overview

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more.

About the Team

Fireblocks is looking for a talented Senior Marketing Manager, North America to manage integrated marketing strategies across events, content marketing, social media, and paid digital campaigns within the region. Your main duties include strategy, execution, and analysis of marketing campaigns and events. You will work closely with the regional sales team to understand region-specific market priorities and develop impactful brand activations that deliver engaging content through story-telling and creative experiences for our customers and prospects to raise awareness and generate new business opportunities in the United States and Canada regions.

What You’ll Do

Work in partnership with the demand gen. and sales teams to build and drive region and culture-specific marketing activities that impact Fireblocks rapid growth
Coordinate regional planning and execution with sales & marketing stakeholders to build event calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
Think creatively about the client and prospect experience at events, and build experiences that create unique, memorable, branded experiences for attendees
Plan and manage communication strategies across social media, press, and digital channels leading up to, during, and after events, using them as broader branding opportunities.
Manage all aspects of event coordination including: strategy, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, logistics, etc.
Conduct post-event evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
Strategise, order, deliver, and manage inventory of swag to support sales & events.
Research industry event opportunities and evaluate sponsorship based on Fireblocks’ objectives and target audience.
Maintain event documents – budgets, calendars, project plans, checklists, run-of-shows, etc.
Drive ROI by working with the sales and demand generation teams to nurture leads
Prioritise and manage multiple projects simultaneously while meeting deadlines and budgets

What You’ll Bring

Bachelor’s degree
7+ years of B2B working experience in event planning, field marketing, and/or marketing space
Familiarity with AI tools and agents, including Claude and Gemini
Experience with marketing and sales tools like Hubspot, Salesforce, and Cvent (or similar webinar platform)
Knowledge of the financial services industry preferred, with added knowledge in crypto, digital assets, and tech a plus
Proven track record of managing events and marketing campaigns
Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
Ability to work independently and in a group setting
Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
Strong written and verbal communication skills
Acute attention to detail; demonstrated ability for accuracy and thoroughness
Ability to work effectively with internal and external clients
Proven negotiation, problem-solving, organisation, and project management skills
Experience handling large budgets
Knowledge of Microsoft Office (PowerPoint, Excel, Word)
Ability to travel internationally is required

It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. A reasonable base salary range estimate for this position is $123,000 to $162,000. The base salary is one component of the total compensation package, which for some roles may include a target bonus, a very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission and culture are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are. Fireblocks’ mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms. Please see our candidate privacy policy here. Create a Job Alert Interested in building your career at Fireblocks? Get future opportunities sent straight to your email. Create Alert Fireblocks is the world’s most trusted digital asset and stablecoin infrastructure company, empowering organizations of all sizes to build, manage and grow their business on the blockchain. info@fireblocks.com

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About Fireblocks

Fireblocks is an enterprise-grade platform delivering a secure infrastructure for moving, storing, and issuing digital assets & cryptocurrencies. At Fireblocks, we enable businesses to securely build, run and scale digital asset operations through the Fireblocks Network and MPC-based Wallet Infrastructure. Our next-generation multi-layer technology protects Digital assets from cyber-attacks, internal collusion, and human error. Fireblocks is the only platform that provides insurance for digital assets in storage, transfer, and E&O.

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